Sri Lanka hosts major international fashion show

By APD writer Easwaran Rutnam

COLOMBO, Oct. 28 (APD) – Sri Lanka hosted its first international fashion show showcasing the fashion and apparel industry of Sri Lanka and South Asia.

The Mercedes Benz Fashion Week opened on Friday night and continues till Sunday. The event incorporates a multitude of fashion shows and activities, which offer the visitor a unique view of fashion from young design talent show cases to unique textiles to contemporary fashion and the unique Sri Lankan, sustainable apparel industry.

Embracing a variety

of business areas, the festival is highly relevant to a broad audience including international designers, sustainable fashion experts, apparel industry manufacturers and supply chain from Sri Lanka and the region, opinion leaders, educationalists, fashion & design followers, as well as buyers and retailers.

Emerging as South Asia’s new fashion innovation nucleus, Sri Lanka is home to a fascinating fashion economy that has one of the world’s best production infrastructures owing to the island’s massive apparel manufacturing industry.This, teamed with the country’s ancient artisanal textile heritage, freshly groomed contemporary design talent, changing consumers and allure as a travel destination of old-world charm, presents new possibilities that harness fashion’s power in interesting ways.

This is why the latest edition of Mercedes-Benz Fashion Weeks is being held amidst the paradisiacal beauty of Sri Lanka, capturing its evolution to become a new power-player in fashion’s new world order.

(ASIA PACIFIC DAILY)