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As the partner country of CeBIT 2015, the world's top trade fair for information and communication technology, China's strongest presence shows its power in the IT industry and graces the leading trade fair.
More than 760 Chinese exhibitors, including a nummer of big names like Huawei, ZTE, Alibaba, Haier, are gathering at the annual fair to present their latest products and solutions on various areas of digital economy.
E-commerce giant Alibaba demonstrates its new facial recognition technology, which enables users of mobile payment systems to pay by scanning their face with a smartphone. The service, called "Smile To Pay", has attracted a lot of visitors while being showed in China's central pavilion.
Huawei, with the theme of "Innovative ICT to Build a Better Connected World", shows open innovation by launching a series of key products and solutions, including service-driven distributed cloud data center and commercial software-defined network, bolstering its portfolio as a one-stop ICT solution provider.
At the booth of ZTE, visitors have the opportunity to learn about intelligent ICT solutions as well as its latest products in the areas of switches, routers, home-gateways, WIFI and video conferencing systems. In addition, solutions related to the topic of Smart City are also presented, with the aim of making cities more livable.
Digital innovations
This year, the theme of CeBIT is d!conomy (ditigal economy), which focuses on digitalisation and the impact it has on every aspect of business and society. Chinese companies have also showed trade visitors their concepts and innovations in this field.
With a series of smart home appliances, Haier presents its U+ Smart Life Platform which helps to realise a connected and easier everyday life. The network consists of smart air, diet and water ecosystems, and is also extended to smart family, community and city ecosystems.
The Air Box, for example, can control all conventional air conditioners and purifiers to smart ones at anytime. It can also detect indoor air quality, temperature and humidity, and then remind people of improving the air quality.
Datang Telecom Technology demonstrates a solution for connected vehicles called LTE-V. All cars would be connected in the future, enabling drivers to get a real-time picture of traffic conditions around. The solution aims to reduce traffic accidents, improve road safety and traffic efficiency.
Chinese brand overseas
Big highlight of this year's CeBIT is the hundreds of different Chinese exhibitors showcasing their products as the "IT map shifts towards the east." Some Chinese companies, as German industry insiders said, are already quality leaders here in Europe.
During the trade fair, Chinese enterprises told Xinhua that they are not only focusing on developing new products and technologies, but also exploring better ways to establish and promote their brands overseas.
Xu Ming, Vice President of ZTE,mentioned three points in this regard: cooperation, innovation and service localization.
"ZTE attaches importance to cooperation and has a lot of partners. Providing good local service is beneficial to the long-term development of our company," said Xu.
For Inspur, localization of human resource and construction of overseas research and development centers are important steps in exploring the global market, Sun Peishu, Inspur's President, told Xinhua.
In addition, the IT company also pays close attention to the latest industry trends in order to timely adjust the direction of its business development.
Alibaba, said a senior manager, hopes to establish itself as a global enterprise.
"We are not expanding overseas markets blindly. Instead, we follow the footsteps of Chinese customers that go abroad and provide services they need," said the manager.
Besides, she added, participating in international exhibitions like CeBIT can also contribute to improving the outside world's understanding of Chinese enterprises.
"Industry insiders from European countries have greater interest in Chinese companies showcasing at the fair through their presence of new products and technologies."
