Amazon really just renamed a Seattle stadium ‘Climate Pledge Arena’

As perennial front runner for the title of probably-the-most-evil tech company,

Amazon

has a long way to go to rehabilitate its image as a take-no-prisoners, industry-consolidating wealth machine.

In a bold effort to do so, the company

announced today

that it would buy the rights to Seattle’s KeyArena, an aging stadium currently under redevelopment in the city. Amazon founder and CEO Jeff Bezos boasts that the stadium will “be the first net zero carbon certified arena in the world.”

“Instead of calling it Amazon Arena, we’re naming it Climate Pledge Arena as a regular reminder of the urgent need for climate action,” Jeff Bezos

wrote

on Instagram.

View this post on Instagram

I’m excited to announce that Amazon has bought the naming rights to the historic Seattle arena previously known as KeyArena. Instead of calling it Amazon Arena, we’re naming it Climate Pledge Arena as a regular reminder of the urgent need for climate action. It will be the first net zero carbon certified arena in the world, generate zero waste from operations and events, and use reclaimed rainwater in the ice system to create the greenest ice in the NHL. #ClimatePledge

A post shared by

Jeff Bezos

(@jeffbezos) on Jun 25, 2020 at 11:00am PDT

Other regular reminders for urgent climate action include the company’s own employees

walking out

to protest its lack of accountability on climate issues, its ongoing courtship

with oil and gas companies and the sheer amount of times in a single day we see Amazon delivery vans dropping packages off on the same block.

Addressing its record of climate indifference, Amazon

announced

a $2 billion investment in sustainable efforts to reduce the company’s massive carbon footprint earlier this week as part of the same climate-friendly PR blitz.

Bezos himself announced in February that he would invest

$10 billion of his personal wealth

in a fund to address climate change, which is probably the least you can do when you’ve amassed an amount of wealth

that’s incomprehensible to any normal person at the expense of workers

, the environment

and whatever else got in the way.

Jeff Bezos announced a $10 billion fund to fight climate change