Huawei going strong in Australia, despite NBN disenchantment

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Huawei Australia Thursday announced 2012 as its most successful year in Australia to date, citing revenues of 368 million AU dollars(358 million U.S.dollars).

The company reported a 100 percent revenue growth in the Carrier Business Group, and a 61 percent year-on-year revenue growth overall -- up this year from 229 million AU dollars(223 million dollars) in 2011.

"Huawei's financial performance in 2012 is a reflection of the company's growth in the Australian market -- we're now working with all major Australian operators and employ over 700 staff in Australia, 85 percent of which are locals," said Huawei Australia CFO Luke Austin.

"Huawei continued to push our localization strategy during the year, with global CEO Mr. Ren Zhengfei attending an Australian Board meeting where he announced that local profits would be reinvested in the local business," Austin added.

The communications technology provider suffered a hit to its reputation in Australia in 2011 when it was denied the chance to participate in the supply of the government's National Broadband Network, on the basis of security concerns.

But the Chinese giant says it has helped deliver 12 of the world's 14 national fiber networks, and in 2012 saw global revenues reach US 35.35 billion.

Despite the NBN disappointment, the company has continued to reinvest local profits back into the Australian market -- a strategy which now seems to be paying off.

"The company's growth has, in many ways, mirrored the rapid rise of Asia; and similarly the growth of Australia's relationship with China is reflected in Huawei's growing role in the Australian market," said Huawei Australia Chairman John Lord.

The company reports working with major Australian telecoms operators in 2012 including Optus, Vodafone, Telstra, iiNET and TPG, as well as implementing a range of infrastructure projects and expanding its offering of smartphones and mobile broadband devices.

Each Australian is expected to possess, on average, 1.3 active mobile devices in 2012-13, according to a report by IBISWorld. This equates to mobile services in operation of 30.2 million.

"Around 50 percent of Australians are now using a Huawei product for some part of their telecommunications needs every day in Australia -- a remarkable achievement for a company which has had a local presence for under a decade," said CEO Guo Fulin.

"The decision to reinvest local profits into the Australian market will allow us to further cement Huawei's local presence and continue to develop solid partnerships with Australian customers, universities, and charities," Lord added.