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Chengdu to promote cultural exchange through physical bookstores as the City of Bookstores in China

CHENGDU, China, Sept. 20, 2018 /PRNewswire/ -- The 2018 Chengdu International Bookstore Forum kicked off on September 14 in Chengdu, capital of Southwest China's Sichuan Province. Stakeholders from bookstores, publishing and culture gathered at the forum to discuss the new reading craze hitting the world, according to the Organizing Committee of the 2018 Chengdu International Bookstore Forum. This Forum, themed "Reading, the New Wave", gathered the representatives from bookstores such as London Review Bookshop (U.K), Australian Booksellers Association (ABA), as well as publishing platforms including Bloomsbury Publishing (China) and Shanghai Century Publishing (Group) Co., Ltd. They delved into the three topics, i.e. "looking for future readers", "reaching readers through bookstores", and "different practices of innovation". The sponsor hoped this forum would enlighten ideas and circulate wisdom to promote future exchanges and cooperation in the international book industry. The UK was the first guest of honor at the forum. At the opening ceremony, Carma Elliot CMG OBE, Minister (Culture and Education) at the British Embassy in Beijing, representative of the guest of honor, noted that China and the UK would have more and more cultural exchanges. The Chengdu International Bookstore Forum has been held for three consecutive years. "As shown by a lot of data, the share of e-books was declining in the past two years. I believe that paper books will keep pace with e-books ultimately," said Natalia de la Ossa, manager of London Review Bookshop. The enduring core strengths of physical bookstores lie in the irreplaceable user experience and their aesthetics of life. Chengdu, as the host city of the forum, has vigorously promoted the construction and development of physical bookstores in recent years. The Books and Periodicals Distribution Association of China, an authoritative organization in China's publishing and bookstore industry, summarized the development of physical bookstores in China in 2017, and granted the title of "2017 City of Bookstores in China" to Chengdu upon evaluation of factors including numbers, sizes, activity, and influence of bookshops. According to statistics, Chengdu had 3,463 bookstores in 2017, ranking second only to Beijing. Chengdu is among the top cities in China in quantity or quality of physical bookstores. However, as the "City of Bookstores in China", Chengdu did more than constructing new bookstores. In Chengdu, bookstores not only sell books, but also offer spaces for cultural exchange, as well as showcasing the city's pursuit of aesthetics of life. The love of life and rich aesthetic taste of local people in Chengdu are fully revealed through those physical bookstores. In addition to the huge volume, bookstores in Chengdu are also famous for their characteristics. Winshare Books at 9 Square Shopping Mall and Zhongshuge Bookstore Chengdu were titled China's Most Beautiful Bookstores in 2017. Decorated with various green plants, Winshare Books has created cozy atmosphere in its forest-like reading spaces, where the Kids Winshare is dedicated for children. In addition, the bookstore has also an exhibition space and a lecture area where a number of events are held regularly. Zhongshuge Bookstore, famous for its bold and exaggerated decoration style, employs a complex mode of business operation. There are other famous bookstores in Chengdu, such as JP Books, Fang Suo Commune, Yan Ji You and Sisyphe and each has its own characteristics. These bookstores have one thing in common: constantly trying a multi-level mode of business while ensuring the original high-quality reading experience. The bookstores in Chengdu have made great efforts in the extended reading and trans-boundary integration to improve reading experience, which can also be regarded as the future trends of reading. Li Lu, a new graduate from Sichuan University, wants to stay in Chengdu, even though her parents have arranged a stable job for her in her hometown. "Because such bookstores in Chengdu cannot be found in my hometown," said Lu. Lu chose Chengdu not only because of the bookstore, but also the unique cultural atmosphere here. In Chengdu, the historical urban cultural background is integrated with the new fashionable lifestyle. In addition to the rapid development and improvement of economy and infrastructure, Chengdu has not lost its unique cultural advantage. Although this ancient city with a history of 2,300 years of civilization is embracing more and more shopping malls, luxury brands and modern entertainment venues, almost every shopping mall has one or more elegant bookstores, and the fame of "falling in love with reading in Chengdu" is gradually spreading. "Reading is a comfortable way of life for Chengdu people," said Mao Jihong, founder of Fang Suo Commune. In Chengdu, bookstores, exhibitions and lectures have become an integral part of the citizens' cultural life. Chengdu is shifting away from the stereotype that ties the city only with giant pandas. It is now becoming the forefront of Chinese cities as a livable city which spreads modern culture and embraces the aesthetics of life. View original content:

TCEB unveils its 2019 strategy under a brand-new campaign "Thailand: REDEFINE Your Business Events"

The strategic plan focuses on promoting Thailand's position as a hub of ASEAN MICE. BANGKOK, Sept. 20, 2018 /PRNewswire/ -- TCEB today announced a launch of its new brand marketing communication campaign "Thailand: Redefine Your Business Events". The new campaign has prompted the bureau to redefine its role as an industry's partner for success. Tapping into the growing opportunities from the country's economic development landscape and the expansion of Asia market, TCEB is committed to promoting Thailand's position as a hub of ASEAN MICE. TCEB unveils its 2019 strategy under a brand-new campaign “Thailand: REDEFINE Your Business Events” Mrs. Nichapa Yoswee, Senior Vice President of the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, said that Asia has been a fast-growing market for Thailand's MICE industry supported by remarkable growth rates of MICE travellers from ASEAN and CLMV Countries which increased 35% and 100% respectively. In addition, Asia is predicted to be a primary source market for the Meeting & Incentives Sector in 2019 powered by a rising trend of corporate travels in China, and the growth of travellers from India and Indonesia which are predicted at 11.3% and 8.7% respectively. However, the global MICE market is changing with influences from social and technological developments. The upcoming trends are such as: an increasing focus on MICE activities that enhance active learning, and abilities to broaden fresh perspective and being adaptive; a development of online applications which assist event organisers to manage the show and enhance delegate's engagement, and a rising numbers of shows from new sectors such as Health and Wellness, Robotic Innovations and Start-up. To take advantage of these global trends, TCEB has defined marketing strategies for 2019 which focus on four areas: 1.  To highlight Thailand's position as a Hub of ASEAN MICE -- a connecting point that provides market access to ASEAN and CLMV countries. 2.  To encourage new MICE events through the growing possibilities from the national economic policies including Thailand 4.0, the Eastern Economic Corridor (EEC), 10 S-Curve Industries and New S-Curve Industries. 3.  To redefine the organisation's role from a mere supporter and marketer of business events hosted in Thailand to become a facilitator, developer, thought leader, as well as enabler of the business events industry. 4. To promote Thailand's MICE industry through a new brand communication campaign "Thailand: Redefine Your Business Events." "In this ever-changing world transformation is fundamental and inevitable, especially for business landscape. Capital is no longer a crucial part to drive business success but also abilities to broaden fresh perspective and being adaptive. Thailand welcomes business events with centric resources of knowledge, creativity and culture, enhanced with professional-driven mindset. Business events are now opportunities for getting valuable experiences, inclusive collaboration and sustainably grow together. This concept is a touchpoint of TCEB's new brand campaign 'Thailand: Redefine Your Business Events'. Along with the new campaign, the role of TCEB will be redefined from a mere supporter and marketer to a co-creator, a thought leader, and to work in a deeper and wider partnership and collaboration with stakeholders. With the green light from the Thai government and the growing opportunities from the country's economic landscape, TCEB is committed to proactively strengthening the Thai MICE industry through close collaboration with alliances and promoting Thailand as a MICE hub in the region," said Mrs. Nichapa. For the fiscal year 2019, TCEB estimated that Thailand will welcome 1,419,890 overseas business travellers generating 130,200 million baht in revenue to the country.  The forecast is based on TCEB's proactive marketing strategies which are aimed at attracting more numbers of mega-sized events and premium MICE groups. Also, TCEB has developed a series of supporting tools to enhance experiences for international delegates. Plus, funding programs are offered to attract new events and upgrade existing events. Meanwhile, the bureau is introducing incentives packages such as Exhibiz in Market program to raise the sale of exhibition space, and ASEAN + 6 Privilege to boost show visitors from target countries. During 18 - 20 September 2018, Thailand is hosting the 26th IT&CMA and the 21st CTW Asia-Pacific 2018 at the Bangkok Convention Centre at CentralWorld, Bangkok.  The IT&CM Asia is recognised as the leading international MICE event centred in Asia-Pacific. The show has been held in Thailand for 17 consecutive years and will continue until the year 2020. This year, the show expects to welcome 2,646 trade visitors from 52 countries. At the show, TCEB showcases Thailand's leadership position as a MICE hub through the Thailand Pavilion, a platform where 69 leading MICE suppliers including domestic and international hotels, and Meetings and Incentives operators are presenting products and services to overseas trade partners. This year, the pavilion's space was expanded to 600 sqm, the expansion area is allocated to highlight innovation in MICE products that are in line with TCEB's new brand campaign. For further information, please contact: Corporate Communications Department, Thailand Convention and Exhibition Bureau (Public Organization) Ms Parichat Svetasreni Tel: +66 2 694 6009 Email:  Ms Paniyada Mulalin Tel: +66 2 694 6091 Email:  a publicist: Ms Thittaya (Jang) +6694 323 5641, Mr. Sorasak (Earth) +6689 406 5544   View original content to download multimedia: Links :

Hong Kong Airlines adds Macao to network with new TurboJET codeshare

HONG KONG, Sept. 20, 2018 /PRNewswire/ -- Hong Kong Airlines has announced that it will add the entertainment centre of Macao to its growing network, following the signing of a codeshare agreement with ferry services company, TurboJET. Hong Kong Airlines adds Macao to network with new TurboJET codeshare The new partnership, which is the first of its kind for Hong Kong Airlines, will see TurboJET add the airline's "HX" code onto its multiple daily ferry services between SkyPier at Hong Kong International Airport and Macao Outer Harbour Ferry Terminal. From 26 September 2018, Hong Kong Airlines customers travelling to Macao via Hong Kong, as well as those departing Macao for other destinations via Hong Kong will be able travel on the codeshare ferry service. The schedule for ferry services out of Hong Kong is from 1100-2200 every day, while daily services departing Macao are from 0715-1945. As an added benefit, the baggage allowance for both ferry and flight segments are identical. Regardless of the travel class on TurboJET's ferry service, passengers booked on Hong Kong Airlines Business and Economy Class will be entitled to the same amount of baggage that they would receive when travelling with the airline. The codeshare ferry service will be available for sale starting from 20 September 2018, and purchasable globally through travel agents. Customers can book up to ten months ahead of their planned travel date and change their itinerary by simply contacting their travel agent. Hong Kong Airlines Commercial Director Mr. Michael Ma said: "We are delighted to partner with TurboJET to offer convenient air-to-sea connections for our customers travelling to Macao via Hong Kong. With just one itinerary, visitors to Macao will enjoy a seamless connection to one of the world's greatest entertainment centre in the Pearl River Delta region." The Director of Macao Government Tourism Office (MGTO), Maria Helena de Senna Fernandes, said: "We are always happy to see different tourism operators come together to present solutions to facilitate travelling to Macao. The smoother sea-air transport services brought by the new Hong Kong Airlines codeshare agreement with TurboJET will benefit visitors from near and afar. With the convenience brought by this service, more visitors will be encouraged to come to Macao -- a destination recently designated a UNESCO Creative City of Gastronomy -- and experience our east-meets-west heritage listed by UNESCO, our state of the art integrated resorts, the rich calendar of events, and more, as we pave the way to transform the city into a world centre of tourism and leisure." About Hong Kong Airlines Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. The airline flies to nearly 40 destinations across Asia Pacific and North America, and currently maintains 79 interline and 18 codeshare agreements with multiple airline partners. Hong Kong Airlines operates one of the youngest fleets in the world, it has been awarded the internationally acclaimed four-star rating from Skytrax since 2011. About TurboJET TurboJET is the largest intermodal transport operator in the Guangdong-Hong Kong-Macao Bay Area, managing and operating the strongest high-speed ferry fleet in Asia. Its 24-hour frequent passenger ferry services provide over 200 sailings between Hong Kong, Macau and major cities in the region every day, handling more than 15 million passenger trips annually. In 2003, TurboJET pioneered the sea-air intermodal transfer service at Hong Kong International Airport to link up major international airports in the region, providing travellers a hassle-free journey with the convenience of enjoying upstream check-in service together with baggage tag through service that bypasses immigration clearance procedures. For more information, please visit:Website: Facebook: LinkedIn: Hong Kong AirlinesInstagram: hkairlinesTwitter: @hkairlines Photo - Related Links :

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The Belt and Road

2018 Belt and Road International Forum held in Beijing

Masood Khalid, Pakistani Ambassador to China, speaks at 2018 Belt and Road International Forum in Beijing on June 28.The Belt and Road International Forum was held in Beijing on June 28, with the theme of “The Win-Win of the Belt and Road Initiative”. Nearly 200 Chinese and foreign guests attended, including officials, diplomatic envoys, experts and think tanks.Topics of discussion included international economic cooperation corridors, economic integration, regional connectivity, and cultural exchange.At the forum, the BRI Think-tank Alliance Presentation Platform, BRI Entrepreneurs’ Alliance and the BRI Fund of Beijing International Peace Culture Foundation were launched. "The Belt and Road" Think-Tank Alliance Presentation Platform is also launched here today in Beijing.“The Belt and Road” Think-Tank Alliance Presentation Platform aims to draw on the wisdom of the Belt and Road Initiative through further interactions with experts from various research institutions at home and abroad. It will conduct policy analysis, political consultation as well as sharing platforms for information, resource and achievement.Wang Xiaohui, Editor-in-Chief of CIIC, believes this platform will promote win-win cooperation among Asia, Europe and Africa by carrying out the Silk Road spirit of peace and cooperation, openness and inclusiveness, mutual learning and mutual benefit.”“By facilitating exchanges between entrepreneurs and think-tank experts, we mobilize domestic and foreign experts to make targeted subject research and risk assessment reports on enterprise investment projects, provide “one - to -one” strategic consultation, to help solve their problems when going aboard, “he said. Honored guests jointly launch "The Belt and Road Entrepreneurs' Alliance" in Beijing, June 28th. “The Belt and Road” Entrepreneurs Alliance was co-established by CIIC, China World Peace Foundation (CWPF) and Beijing International Peace Culture Foundation (BJIPCF), and supported by China Enterprise Confederation and China Enterprise Directors Association. It will promote business case and experience sharing, inviting experts to give lectures, issuing country-level big data reports, holding analysis report on overseas investment environment and Belt and Road entrepreneurs forum, etc, as a move to enhance global cooperation on production capacity and help Chinese enterprises go global.Li Fugen, Vice President of CIIC, said that under the principles of policy, infrastructure, trade, financial and people-to-people connectivity, the Alliance will draw on information, resources, capital, business opportunities and talents to facilitate enterprises to increase visibility in global market. He also disclosed that this alliance would maintain close connection with embassies to China. Projects recommend by the embassies will be assigned to entrepreneurs by "The Belt and Road" Fund of Beijing International Peace Culture Foundation, co-initiated by Beijing International Peace Culture Foundation, Beijing Jiangyin Enterprise Chamber of Commerce, and ZZ HD Health Industry Group, is also launched here today. “The Belt and Road” Fund of Beijing International Peace Culture Foundation was co-initiated by Beijing International Peace Culture Foundation (BJIPCF), Beijing Jiangyin Enterprise Chamber of Commerce, and ZZ HD Health Industry Group. With the funds donated by entrepreneurs, more favorable environment will be fostered for cultural exchanges among countries along the Belt and Road, thus advancing the Belt and Road Initiative and win - win cooperation.the most urgent one. For that reason, the Foundation will play an active role in providing investment and financing support for and preventing risks in economic and trade cooperation, bilateral or multilateral connectivity.The forum was co-hosted by China Internet Information Center (CIIC), China World Peace Foundation (CWPF), Beijing International Peace Culture Foundation (BJIPCF) and Jiangsu Normal University (JSNU); jointly organized by and China Development Gateway, and supported by Bulletin of the Chinese Academy of Sciences, the Belt and Road Research Institute of Beijing Normal University, ZZ HD Health Industry Group and Beijing Hanyihuang Cloisonne Crafts Co. Ltd. (XINHUA)


Work conference held in Yiwu for China, Czech to coordinate their efforts in promoting Belt and Road Initiative cooperation

By APD Writer He Wei The conference, which jointly organized by the western development department of the National Development and Reform Commission and the second foreign policy department of the Czech Ministry of Industry and Trade kicked off on June 6, 2018. It is of great significance in implementing the plan for China-Czech cooperation and promoting bilateral communication and cooperation. Both sides took a review on the development of the plan and held a talk over the cooperation prospects on trade, finance, think tank and projects. The priority work of the China and Czech cooperation in the next phase was discussed during the conference.Both sides reached an agreement on enhancing the cooperation on the field of policy coordination, facility connectivity, economic and trade, investment, finance and culture aiming at boosting the economy of both countries and benefiting the people. Almost 100 people from government officials, financial institutions, think tanks  and enterprises of both countries attended the conference.(ASIA PACIFIC DAILY)