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APAX Recreation to create the world-class benchmark of Discovery-branded adventure parks

Discovery and APAX Recreation jointly define the new model of eco-adventure park destinations. SHANGHAI, April 19, 2018 /PRNewswire/ -- Themed "Discovery Comes to Life" the Global Launch event of Discovery Adventures Park takes place in Shanghai. After the successful incubation of the world's first Discovery Adventures Park in Moganshan, APAX Recreation has committed to the creation of additional in-depth eco-adventure tourism destinations in China. APAX Recreation has entered into an agreement with Discovery Global Enterprises to become the First Discovery Adventures Park Licensee with a territory exclusively covering "Greater China". Discovery Adventures Parks, one of the entities as part of Discovery's location based entertainment offerings, seeks to give visitors the opportunity to explore their world-"Where Nature Awaits, Where the True You Awakes". Through the parks, Discovery's spirit of "curiosity, adventure and exploration " ventures beyond the screen, offering consumers a fresh experience to immerse themselves, to challenge their limits and feel the brand. APAX Recreation integrates and engages global resources, providing Discovery a new 'LBE' concept - Discovery Comes to Life. APAX Recreation's strategy is to continue to launch more adventure parks in "Greater China". Discovery Adventures Park Moganshan - the world's first Discovery Adventures Park, created and operated by APAX Recreation since 2016. Within the context of a highly modernized urban life, Discovery Adventures Park provides a natural environment and a wide selection of challenging programs such as rock climbing, a zip-line tour, obstacle courses, adventure trekking, racing events, hot air balloon rides, and wilderness survival programs for urban citizens to feel the nature's magnetic energy. The park features a complete professional training system, state-of-the-art outdoors facilities of international safety standards, along with coaches trained in international standards and the delivery of memorable experiences. One of APAX Recreation's missions is to introduce new concepts to the Ecotourism industry. Based on the core principles of helping tourists to enjoy original nature travel experiences and maintaining sustainable development of the environment, the concept of Discovery Adventures Park and the Moganshan ecosystem have come together in a harmonious way, every program reflects the "Where Nature Awaits, Where the True You Awakes" mission. At Discovery Adventures Park, visitors are able to learn from hands on personal experience. Discovery Adventures Park implements the principles of education to engage both children and adults to love and appreciate nature more. Iconic locations in Greater China will be selected as unique destinations for potential Discovery Adventures Parks. Each Discovery Adventures Park will have the same world-class standards for Discovery branding, safety, quality and customer experience, while at the same time each park seeks to embrace, integrate and celebrate the unique features & beauty of China's Iconic natural environment. Over the past few years, the Chinese government has enhanced its support for eco-cultural tourism and the sports industry, and provincial governments have implemented and responded to relevant national policies in various aspects, including capital investment, preferential policies and publicity support. APAX Recreation is leading the charge in driving the experiential economy in China by joining forces with Discovery to urge the evolution of the global culture, sports and tourist industry. With this prosperous development, new Discovery Adventure Park sites will help further this mission. Group Profiles About Discovery:Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend On Demand; and digital-first and social content from Group Nine Media. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit and follow @DiscoveryInc across social platforms. About Discovery Adventures ParkWith a new Discovery 'LBE' concept, the world's first Discovery Adventures Park is located in Moganshan, Deqing County, Huzhou City, Zhejiang Province, is currently one of the largest regional tourism resort complexes. Discovery Adventures Park is an adventurous lifestyle park with three aims – Outdoor Sports, Eco-tourism, Science Education. Discovery Adventures Park integrates a true outdoor environment, state-of-the-art outdoor facilities, international safety standards, a complete product system, and coaches trained in international standards, providing travelers throughout the world with a premier training and exploration experience. Discovery Adventures Park follows the values of curiosity, adventure, exploration and experience to enable explorers feel and learn from the nature, challenge themselves, go beyond limits in any season, enjoy inner thoughts and a free world, share an environmental-friendly lifestyle with friends and family, and experience and feel the inspiration and shock to the soul brought by breathtaking adventures.For more information, please visit About APAX Group - APAX RecreationAPAX Recreation is part of APAX Group, is committed to creating an in-depth outdoor lifestyle experience tourism destinations with an international IP operations platform that sets "Culture" "Sports" "Tourism" and "Education" as the core with five pillars as the content - customized travel, content media, health data analysis, sport competition operations and outdoor e-commerce all in one.Discovery Adventures Park is the Key IP project introduced and brought to life by APAX Recreation, creating the world's first Discovery Adventures Park and giving Discovery a new 'LBE' concept. The first park location is in Moganshan, Zhejiang China. APAX Recreation brings the content and spirit of Discovery to life with an outdoor lifestyle approach and three main aims - ecotourism, outdoor sports, and education all in one. APAX Group, founded by Terence Chu in HongKong, with a headquarters in Shanghai, and subsidiary offices in Hong Kong, Beijing, Moganshan, Mumbai and Milan, APAX Group offers multi-level business opportunities through a multicultural platform of fashion, sports, travel and entertainment from three business units: APAX EVENTS, APAX LIVE, and APAX RECREATION together to form a multi-level business group - providing the market with the most innovative experiential marketing strategy and experiences, as well as a platform with high-quality international IPs. APAX "all-round " approach to business, with cross-border collaboration is the way to go as the idea of "Bringing in and setting off". We engage global experts to guide and educate the Chinese market while at the same time introduce new local talents and ethnic Chinese culture to the world.For more information, please visit Contact: Jinnie Wei  183 1718 7026 View original content:

146,267 Attendants in Four Days at Hotelex 2018, a Full House Tallies to Another Year High

The 27th Shanghai International Hospitality Equipment & Food Service Expo Post Show Report Nationwide, one of the most influential catering and hospitality trade exhibitions spread over 22 halls, 220,000 meters squared of exhibition space and a strong attendance of national and international exhibitors and visitors, HOTELEX 2018 continues to be the leading industry event bar none. SHANGHAI, April 19, 2018 /PRNewswire/ -- Co-hosted with Shanghai Municipal Tourism Administration and China Tourist Hotel Association, HOTELEX 2018 came to a successful closing at Shanghai New International Expo Center on March 29. Delivering a grander show in size with 5 new highlights in this edition, the expo drew a total of 146,267 trade buyers during the 4-day show, of which 5,135 came from overseas, to source from 2,500 exhibiting companies from 122 countries and regions. Compared to last year, the overseas buyer amount has been on an upward trajectory. A prominent attendance growth was spotted in America and Australia of 3.2 times and 2 times respectively, while the U.S. made up 12.46% and Indonesia made up 20.95% of the entire overseas group. The 27th Shanghai International Hospitality Equipment & Food Service Expo Post Show "This is our 12th consecutive year attending HOTELEX. The stage really makes the product service concept stand out and boost the brand value hereby expanding the customer base. Insofar as the tight liaison between exhibitors and visitors HOTELEX has established it's become the symbol that best represents the show per se, through such channels the company culture and service commitment can be promoted to the large extent. We definitely expect more from HOTELEX and will keep rooting for it all along," commented by Lina Ma, Marketing Manager of VEETSAN Commercial Machine Co. Ltd. This year HOTELEX hit the record high of both scale and buyer amount. Revolving its exhibit categories including catering equipment, tableware, coffee & tea, beverage, bakery, ice cream, wine & spirits, an advanced trading feast filled with leading forums, seminars, demonstrations, competitions and matchmaking rose to cater to the internationalizing pattern, from which derived several impressive buyer upticks in major catering groups covering restaurants, snack shops, coffee, beverages, and bakeries, etc. holding a chunk of 23.76% in the market. "There is no other industry event in Shanghai where the entire industry gets under one roof in this kind of scale," said MingMei Yi, General Manager, Shanghai Jincheng Refrigeration Equipment Co, Ltd HOTELEX has always been the indicator of the hospitality industry, constantly pursuing innovation and revolution. To better serve customers and sharpen orientation, from this year on all hotel sections have been moved from Phase I, featuring a revamped Phase II highlights building, interior design, lighting, amenities, fitness & leisure, and IT & security. Integrating with the market trends, fine food and beverage sectors were largely improved on both a scale of 120,000 meters squared and professionalism. At the heels of the food section, the longstanding catering equipment and tableware were broken into 100,000 meters squared, with two additional halls placing top-notch brands, manufacturers and distributors. From hardware to software, the catering equipment section set its theme of high-end western catering, attracting star hotels and individualized hotels. On top of that, 2018 HOTELEX Kitchen Lab invited well-known culinary experts onsite, represented as a flashing Michelin store, to deliver a straightforward visual punch and physical experience of products. There was a 10% climb in the tableware section where the national state-of-the-art pieces, joined with over 300 international brands, caused another ripple throughout the show. "Different kinds of competition are obviously the highlight of HOTELEX. It's a great opportunity for industry practitioners improving expertise and skills and more importantly, inspiring further cooperation between the resource seekers and end-buyers. The win-win scenario can never be achieved so easily, only through HOTELEX," said Riccardo Lettieri, CEO of Aurora International Trade Co., Ltd. The 27th Shanghai International Hospitality Equipment & Food Service Expo Post Show Coffee and Wine have always been the main roles in HOTELEX, and to successfully deliver such a mixing banquet determines whether Shanghai Coffee & Wine Festival can reap its second win in a row. With 80 beyond domestic and overseas popular coffee stores stationed in this big market, a resounding yes was given by crowded coffee enthusiasts, foodies and fashionistas plus a slew of media and reporters eager to spread the exotic coffee culture and derivative market to the world. The Coffee Championships Series, authorized by World Coffee Events and covering Barrister, Latte Art, Brewers Cup and Cup Tasters, has been the eye-catching scenery for a long time at HOTELEX. For the purpose of propelling industry development, the show was also dedicated to launch industry forums targeting customized industry solutions, having senior management share business stories and operation strategies. The 2018 China Beverage Report was released and analysed macro industry and future development trends in detail. "This will be a fairly impressive litmus test of the industry response and market reflection," noted Mark Lu, Executive Deputy General Manager of UBM Sinoexpo. The survey feedback denotes an average 8.5 of SCAT from exhibitors and visitors. Other highlights include 2018 Central Kitchen Construction and Development Forum, New Beverage Generation Forum, Catering Industry Revolution Forum, and so on. Thousands of frontline coffee and beverage brands will also be sharing their industry experience at The Next Wind Gap - 2018 Development of China Catering Industry Supply Chain Forum launched on March 28. The 1st China Catering Industry Investment and Financing Report will be unveiled, covering Chinese and western chain operation skills, brand equity collecting, upper and lower resource integration. The summit is a high level industry leadership forum running across four days of the show featuring 30+ VIP speakers and industry spearheads. "Through more than a 10-year cooperation with Shanghai UBM Sinoexpo, we've never failed to be impressed by each one of those events. HOTELEX provides us a whole-scale trading platform, allows us to reach out to a broader business industry and presents our products to a wider customer base at the same time," mentioned by GuangBa Qiu, Marketing Director, ITW Food Equipment Co., Ltd. The 27th Shanghai International Hospitality Equipment & Food Service Expo Post Show HOTELEX is running their subsequent Phase II, Shanghai Hospitality Design & Supplies Expo aka HOTEL Plus 2018 from April 26 -29 concurrent with Design Week Shanghai and Expo Lighting for Commercial Properties. It will be showcasing furniture design, construction decoration, engineering design, interior design, lighting, amenities, fitness & leisure, hotel supplies, IT & security, smart service & equipment, hotel cleaning & property management, hotel investment & chain franchising, yachts, Shanghai Life Show, SFE Catering Franchise and C-Star Retailing Design & Equipment. There is a great number of product launches and technology demonstrations once again spanning 22 exhibition halls, strongly upholding tourism and hotel supplies. Free registration for this industry professional banquet in seconds can be found at: The success HOTELEX achieved can't be severed from all-around effort. On behalf of Shanghai UBM Sinoexpo we would like to extend our deepest appreciation to our exhibitors, visitors, sponsors, organisations and everyone who contributed to the triumph of this year's record-breaking event. Stay tuned for HOTELEX 2018 2018 HOTELEX Beijing      June 27 - 292018 HOTELEX Chengdu     August 10 - 122018 HOTELEX Guangzhou   December 17 - 19 For further details please go to Media Contact: Mr. Alex NiTel: +86 21 3339 2242Email: Photo - Photo - Photo -

Reporter's Diary: International Digital Cinema Technology Forum

The International Technology Forum of the Beijing International Film Festival (BIFF) took place on April 18 and featured six guest speakers, each for a different realm of film technology: Neil Xie – vice president of Base FX, a China-based special effects company that has worked on projects such as Disney’s “Captain America: Civil War” and the Starz TV show “Black Sails", for which it won an Emmy award. Chris Godfrey – a visual effect supervisor who has spent several decades working on Australian productions such as Mel GIbson’s ”Hacksaw Ridge” and “The Great Gatsby”. Wang Yaming – chief technology officer of Professional Solutions China, a subsidiary of Sony China. Anthony LaMolinara – a director and screenwriter who has worked on the “Stewart Little” and “Toy Story” movies, winning an Oscar in the process for Best Visual Effects on “Spider-Man 2”. Alain Desrochers – Quebecois film director best known for his film ”Nitro”, the French-Canadian answer to ”The Fast and the Furious”. Dr Gao Pengdong – co-founder and vice president of the Land High Tech Group. Though all six men work in the tech field, they have a different area of expertise, and while it would be too much to try and relay all their talks, it was clear that certain themes were overlapping and developing over the course of the forum. Neil Xie (L) and the Base FX with one of their Emmy awards. The first, and the clearest, was outlined by Neil Xie, who stressed that one of the largest developments in technology was that it allowed for extensive pre-visualization processes which, if used correctly, can save time and money by allowing the director to outline what they require early in the project – not just before shooting, but at several stages, such as before a particularly complex scene needs to be shot or before the post-production process begins. This was reiterated by the forum’s final speaker, Dr Gao, who spoke about how his company’s technology allowed for several units to be working on a project all at once, even if they’re separated by hundreds of miles. The technology of the Land high Tech Group allows for a film to be shooting one scene in Beijing, for example, while a team is working on the pre-visualization of the next scene in Shenzhen, saving the project from having to pause and figure out what to do next. Feb. 27, 2005: Visual effects director John Dykstra, Scott Stokdyk, John Frazier and Anthony LaMolinara (R) pose with their "Achievement In Visual Effects" for "Spider-Man" backstage during the 77th Annual Academy Awards at the Kodak Theater in Hollywood. The second – and this applies to almost everything – is that progress doesn’t necessarily happen in a straight line. LaMolinara, who has worked in the field of CGI for decades, said that industry trends have always skewed towards immersion, with VR essentially being the biggest version of the big screen experience. But, he describes wearing the headset as being akin to floating inside a sensory deprivation tank and so is too distracting to use for cinema. However, that isn’t to say the tech is useless, it’s just better suited to other forms, such as video games. However, if there is one thing that all six men touched upon, it’s that technology should be as invisible as possible. This was emphasized by Godfrey, who spoke about how much it troubled Baz Luhrmann to be reminded of the technological limitations he was facing when “The Great Gatsby” was in production, but even when speaking of his own opinion, Godfrey believed everything that stood between the actor and the camera was a burden. An image from the production phase of "The Great Gatsby" showing just how much of the scene is made with VFX technology. Likewise, Wang – though speaking of the technical process – opined that it’s a problem when something stands between the actor and the audience; frame rates, resolutions, color differentials – as soon the technology becomes noticeable, it detracts from the experience. (CGTN)

The Belt and Road

China to invest 800 mln USD in Abu Dhabi B&R project

Twelve Chinese companies will invest more than 800 million US dollars in a Belt and Road project in Abu Dhabi, creating more than 2,000 jobs. Agreements have been signed between the companies, 10 of which are from east China's Jiangsu Province, with the Jiangsu Provincial Overseas Cooperation and Investment Company (JOCIC), which is in charge of developing 2.2 square kilometers of land at the Khalifa Industrial Zone Abu Dhabi (Kizad). China will build the industrial cooperation demonstration park within Kizad to boost practical cooperation within the framework of the Belt and Road Initiative. The provincial government of Jiangsu said it will build the industrial park into a landmark of China's Belt and Road Initiative, attracting companies from both inside and outside the province. Construction of the industrial park started in January. (ASIA PACIFIC DAILY)


Li praises foreigners for help in opening-up

China will continue with supply-side structural reform and produce more appealing policies to attract foreign professionals to work here in an enhanced effort at opening-up further in 2018, Premier Li Keqiang said on Monday. "With our country's door to the world opening even wider, we will produce more appealing policies to attract foreign talents to work in China and provide more convenience for your lives here," Li told a gathering of outstanding foreign experts working in China. Ten days ahead of Chinese Lunar New Year, Li attended the annual event in the Great Hall of the People to send greetings and collect wisdom from more than 60 scholars and business leaders on achieving high-quality development, smart manufacturing and improving the quality of higher education. Li expressed his gratitude on behalf of the Chinese government to foreign experts in China for their contribution to the country's progress of modernization and reform. Noting that 2018 marks the 40th anniversary of China's reform and opening-up policy, Li said the government will fully implement the five to 10 year visa policy for foreign experts and issue more favorable policies for foreigners working in China, including easing terms of applications for permanent residency. He said that under the Communist Party of China's strong leadership, with General Secretary Xi Jinping as the core, China's economy remained in good health in 2017, with a better than expected annual growth rate of 6.9 percent, the first acceleration in annual growth in seven years, contributing to more than 30 percent of the world's economic growth. "The Chinese economy will not face drastic fluctuation, as its economic structure has been remarkably improved with consumption leading its growth in the past several years," Li said, ruling out the possibility of a hard landing. The government will comprehensively deepen reform while preparing for all kinds of risks this year, he said. He encouraged experts from overseas to continue to actively participate in China's growth in innovation and industrial upgrading, adding that their ideas will be more than welcomed. Edmund S. Phelps, winner of the 2006 Nobel Prize in Economics and dean of New Huadu Business School in Fujian province, told Li at the meeting that he has just received the new 10-year visa for foreign experts. "It is encouraging to see China creating an increasingly conducive environment for entrepreneurship and innovation," he said. "And I think this open policy will bring more foreign talents to China to showcase their expertise and to join in China's development." John Hopcroft, a foreign member of the Chinese Academy of Sciences, shared his thoughts with the premier on improving the evaluation system of China's higher education. In January, China's State Administration of Foreign Experts Affairs announced easier visa permits for foreign professionals and high-skilled workers who qualified among efforts to bridge the country's gap in foreign experts, with the expiration date of the visa extended to five to 10 years after issuance, with multiple entries and 180-day-stays for a single entry. (CHINA DAILY)